The first-ever UHealth image campaign was launched last week across the tri-county area. The campaign will introduce consumers to the groundbreaking research, important discoveries, world-class care, and precision treatments and procedures that take place every day at UHealth.
With a unifying theme of “What sets us apart is who we bring together,” the ads and commercials showcase teams of world-renowned experts relentlessly focused on the health and well-being of each patient. Definitive branding is seen and heard throughout the ads and commercials, making a strong statement that “UHealth is the University of Miami Health System.”
The campaign, which will last through early December, begins with two television commercials — one 30-second and one 60-second, in English and in Spanish — across a host of channels including CNN, MSNBC, HGTV, Hallmark, CBS4, NBC6, Fox7, ABC10 and more.
Print, radio, digital and out-of-home advertising — again across the tri-county area — will soon follow the commercials. The campaign will also be supported by media relations, community events and sponsorships.
Medical campus employees are encouraged to view and share the television commercials with their family and friends, and on their social media channels.