Now that UM’s athletic teams have concluded their seasons, it is important to remember that NCAA rules affect student-athletes, coaches, institutional staff members, and fans throughout the year, not just during the playing season. Here are a few reminders fans should keep in mind during the summer:
Use of a student-athlete’s name, image or likeness: NCAA bylaws prohibit boosters, local businesses, and corporate entities from using a student-athlete’s name, picture, or likeness to promote any commercial product. Neither can a student-athlete authorize the use of his or her name or picture on commercial items.
Employing student-athletes: Student-athletes can earn only the going rate in the locale of their employment. This means, for example, that if the going wage in a certain field is $20 an hour, it would be impermissible to pay a student-athlete $50 an hour for the same job. Additionally, student-athletes may be paid only for work actually performed and, to ensure the work is actually completed, should not be paid in advance. There have been many NCAA violations concerning student-athletes who were paid for work they never performed. Student-athletes who receive payment without performing work would jeopardize their eligibility, subject the University to a process of seeking their reinstatement, or face other potential penalties.
Extra Benefits: An extra benefit is any special arrangement by an institutional employee, or a representative of the institution’s athletics interests, to provide a student-athlete, a prospective student-athlete, their friend or a family member a benefit not authorized by the NCAA. However, if the same benefit is available to the general student population or a particular segment of the student body that includes the student-athlete, the receipt of that benefit is not a violation of NCAA rules.
Recruiting: Fans are not permitted to use social networking websites such as Facebook, Twitter, or Instagram to contact or otherwise attempt to correspond with prospects.This includes, but is not limited to, posting on a wall, using the inbox/email feature, instant messaging, “@replies,” “mentions,” or direct messaging. As electronic communication technology continues to advance, the opportunities for supporters of an athletics program to have impermissible contact with a prospect, or the family of a prospect, greatly increases; however, the institution’s responsibility for that contact remains the same.
As always, your efforts to help the University maintain a culture of compliance are greatly appreciated. For more compliance information, follow the UM Athletics Department on Twitter (@UCompliance), like them on Facebook (www.facebook.com/UCompliance), or contact them via email at firstname.lastname@example.org.