Special to UM News
An important part of participating in the Dolphins Cancer Challenge on Saturday, February 20, is raising vital funds for cancer research at Sylvester Comprehensive Cancer Center. Remember that every penny raised by riders, walkers, runners and virtual participants goes to Sylvester and that’s what the DCC is all about. With two and a half weeks to go, now is your time to give your fundraising efforts one last push. Here are 10 ways to boost your fundraising:
1) Ask your friends, family, and coworkers
Asking for money is not easy, but consider this: by asking for a donation, you are inviting people to join the fight against cancer by supporting Sylvester’s innovative cancer research. Cancer has touched all of us in one way or another, so the mission of the DCC, and your commitment to supporting it, will resonate with everyone you ask.
2) Make your own donation
Reinvigorate your fundraising momentum by donating to your own team. Lead by example and encourage others to donate as well.
3) Aim high and be specific
Ask for a specific and larger amount from those you know can make bigger gifts. Don’t forget to specify that 100 percent of every dollar raised is donated to cancer research at Sylvester.
4) Expand your reach by using social media
Tag your friends and potential donors on Facebook, Twitter, and Instagram by using the hashtag #TeamHurricanes. Make sure to repost Sylvester’s DCC posts.
5) Send emails
Send emails to your network of potential donors directly from haku on the DCC website or draft your own message from your preferred email account. Include a link to your personal fundraising page. Sending periodic emails to your donor base is a great way to update them on your fundraising progress or training, and also to remind them to make a contribution if they have not done so already.
6) Include fundraising links in your email signature
In your personal and/or work emails, include a link to your personal fundraising page. Also consider including links to the websites of the DCC (DolphinsCancerChallenge.com) and Sylvester (Sylvester.org) for those who want to learn more about both organizations.
7) Ask about matching gifts
Ask your donors if their employers offer a matching gift program for an easy way to double the impact of their donation and strengthen the fight against cancer.
8) Host a fundraising brunch or dinner
Invite your friends, family, and coworkers to a brunch or dinner at your favorite local restaurant. Tell them why you are riding/running/walking in the DCC and ask them to support you by making a donation. And while you’re there, ask the restaurant to make a contribution as well.
9) Make a video
Make a short video explaining what inspired you to participate in the DCC or train for the big day and upload it to your team page as well as your social media channels. Ask your friends to share the video on their channels as well.
10) Meet in person
Catch up with your potential donors in person. They will appreciate the time you take to meet with them and your conversation will go a long way in motivating them to make a donation.
If you have not signed up for the DCC yet, make sure to do so as soon as possible by visiting TeamHurricanes.org.