Tag Archive | "miller school of medicine"

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Sylvester Comprehensive Cancer Center Image Campaign Focuses on Precision Medicine


Sylvester.CampaignThe Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine has launched an exciting sequel to the image campaign that ran earlier this year, one that begins to position Sylvester around groundbreaking precision medicine.

Running through early December, this campaign showcases extraordinary examples of precision medicine done each day at Sylvester—sequencing a patient’s tumor to identify the underlying biological cause for his or her unique cancer, developing and delivering treatments that target the genes and molecules driving the cancer, using cellular therapies and immunotherapies to eliminate cancer, and more.

This new campaign will build on the success of the earlier campaign, which garnered substantial gains in awareness and preference for Sylvester, as well as notable increases in new patient visits.

The 30-second TV commercial will be followed soon by print, radio, digital, and out-of-home advertising, and supported with media relations, community events, and sponsorships across all three counties.

Faculty and staff are encouraged to view and share the commercial with their family and friends, and on their social media channels.

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Early Study Finds Many Parents Not Shielding Babies from Sun’s Harmful Rays


Special to UM News

Keyvan Nouri, M.D.

Keyvan Nouri, M.D.

MIAMI, Fla. (August 25, 2015)—Despite routine warnings about the dangers of extreme sun exposure, many parents are not taking appropriate steps to protect their babies. That’s the finding of a small study conducted by skin cancer experts at Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine.

Study author Keyvan Nouri, M.D., chief of Dermatology Services and director of Mohs Laser Surgery at Sylvester, presented the findings recently at the American Academy of Dermatology Summer Academy Meeting, held in New York City.

In one of the first studies of the black and Hispanic infant population, Nouri and his Sylvester research team surveyed 95 parents and found that only about 15 percent were aware of the American Academy of Dermatology’s (AAD) recommendations for sun safety in infants.

While 83 percent of the parents said they regularly kept their infants in the shade, only 43 percent routinely use a hat to shield their baby from the sun, and 40 percent said they routinely dress their babies in long sleeves and pants to protect them from the sun.

Twenty-nine percent of parents surveyed said they regularly use sunscreen on children younger than six months, even though other methods of sun protection are recommended for children that young. The AAD does not recommend the use of sunscreen in babies younger than six months because there have not been sufficient studies indicating it is safe. Instead, the AAD advises caregivers to use physical barriers, keeping babies in the shade, or using a hat or appropriate long sleeves and pants to protect them from the sun’s harmful rays.

The survey also found that one-third of the parents said they often tried to get their baby to “develop tolerance to the sun’s rays” by gradually increasing the infant’s exposure to the sun.

“Some parents may think they’re helping their children by exposing them to the sun, but actually, the opposite is true. Unprotected sun exposure can damage the skin and lead to skin cancer,” said Nouri, who is also professor of dermatology, the Richard Helfman Professor of Dermatologic Surgery, and the Louis C. Skinner Jr., M.D., Endowed Chair in Dermatology.

“Anyone can get skin cancer, so everyone should take steps to protect themselves and their children from the sun’s harmful rays,” Nouri said. “Parents of all skin colors should set a good example by practicing sun protection and instill good habits in their children from an early age.”

Nouri’s team was made up of project leader and Miller School medical student Fleta Netter Bray, fellow medical students Sebastian Verne, Jessica Cervantes, Alexandra Balaban, Eric Bray, and Brian Simmons, and Graduate Education Specialty Training (GEST) Fellow Mohammad Alsaidan, M.D.

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First UHealth Image Campaign Spotlights Commitment to Patients

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First UHealth Image Campaign Spotlights Commitment to Patients


UHealthCampaignThe first-ever UHealth image campaign was launched last week across the tri-county area. The campaign will introduce consumers to the groundbreaking research, important discoveries, world-class care, and precision treatments and procedures that take place every day at UHealth.

With a unifying theme of “What sets us apart is who we bring together,” the ads and commercials showcase teams of world-renowned experts relentlessly focused on the health and well-being of each patient. Definitive branding is seen and heard throughout the ads and commercials, making a strong statement that “UHealth is the University of Miami Health System.”

The campaign, which will last through early December, begins with two television commercials — one 30-second and one 60-second, in English and in Spanish — across a host of channels including CNNMSNBCHGTV, Hallmark, CBS4, NBC6, Fox7, ABC10 and more.

Print, radio, digital and out-of-home advertising — again across the tri-county area — will soon follow the commercials. The campaign will also be supported by media relations, community events and sponsorships.

Medical campus employees are encouraged to view and share the television commercials with their family and friends, and on their social media channels.

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UM Researchers Cited Among Most Influential in Their Fields


UM News

Thomson.Reuters

Philip D. Harvey, A. “Parsu” Parasuraman, Shigui Ruan, and Brian Soden.

CORAL GABLES, Fla. (August 14, 2015)—Four UM scholars are included in Thomson Reuters’ Highly Cited Researchers 2014, which recognizes scientists whose published works are most cited by fellow researchers. Earning the “mark of exceptional impact” were Philip D. Harvey, professor of psychiatry and behavioral sciences; A. “Parsu” Parasuraman, chair of the Department of Marketing; Shigui Ruan, professor of mathematics; and Brian Soden, professor of atmospheric sciences.

Harvey, who is also chief of the Division of Psychology at the Miller School of Medicine, specializes in cognitive, severe mental illness, and neuropsychiatric conditions, including traumatic brain injury, dementia, and Parkinson’s disease. Through his work, he has pioneered standards of care.

Parasuraman, who also holds the James W. McLamore Chair in Marketing at the School of Business Administration, has focused his research on defining, measuring, and leveraging service quality; the role of technology in service delivery; and strategies for effectively marketing technology-based products and services.

At the College of Arts and Sciences, Ruan focuses on nonlinear dynamics of differential equations. He uses mathematical models to study biological, epidemiological, and medical problems, such as antibiotic-resistant bacteria and immune response to HIV infections.

Soden, who is also associate dean for professional masters at the Rosenstiel School of Marine and Atmospheric Science, investigates the magnitude of key climate feedback processes, such as water vapor and clouds, and the response of extreme weather events, including hurricanes and extreme precipitation, atmospheric circulation, and wind events, to changes in climate from global warming.

 

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Join the Pediatric Palliative Care Team August 13 for a Lantern Ceremony Remembering Loved Ones


Join PediPals, the Pediatric Palliative Care Team at Holtz Children’s Hospital, for a Lantern Ceremony remembering patients who have passed away and the loved ones they left behind. The ceremony will be held at 6 p.m. on Thursday, August 13, in front of the water fountain at Holtz Children’s Hospital, 1611 N.W. 12 Avenue,  Miami. If you wish to include your loved one on a personalized lantern, please send their photograph to mgattuso@med.miami.edu. To RSVP, call 305-585-6051 or email mgattuso@med.miami.edu.

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