Tag Archive | "University Communications"

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Veritas Slimming Down for Summer


As we enter the summer months, Veritas is slimming down, beginning with the next issue on Monday, May 21, which will concentrate on the newsletter’s best-read section—top news stories about the University’s research, initiatives, missions, and people.

Many of the internal announcements and news items currently found in the InsideUM section, the newsletter’s second-most popular feature, will be listed as headlines that will link to more complete text for those interested in learning more. During the summer, submissions for the abbreviated Veritas can continue to be sent to the Veritas mailbox at e-veritas@miami.edu.

 

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Veritas to Resume Publication on January 16


This is the final 2017 issue of Veritas, which will resume publication on Tuesday, January 16, following the Martin Luther King Jr. holiday on Monday, January 15. The deadline for submissions remain the Wednesday prior to each issue’s publication, which barring a holiday is every Monday.

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Early Deadline for the November 27 Issue of Veritas


Due to the Thanksgiving holiday on Thursday and Friday, November 23 and 24, the  deadline for the Monday, November 27 issue of Veritas is 3 p.m. on Tuesday, November 21.

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UMintheNewRead news about the University of Miami that is being featured in external media and other publications around the globe. Sign up for UM in the News, published each weekday and delivered directly to your email inbox at 7 a.m.

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Rudy Fernandez Returns to His Roots


Recently named senior vice president for public affairs and communications and chief of staff to the president, Fernandez plans to take UM’s Division of University Communications “from good to great.”

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Rudy Fernandez

Rudy Fernandez

CORAL GABLES, Fla. (May 25, 2017)Rudy Fernandez cut his teeth in politics and communications some 18 years ago while serving as the spokesperson and press secretary for iconic U.S. Representative Ileana Ros-Lehtinen. It was at a time when two of the biggest stories in recent South Florida history—the Elián González case and the U.S. presidential election recount—dominated the headlines, putting him in a position to shape national headlines.

“The stakes were high,” recalls Fernandez, who was only a couple of years removed from his days as a Harvard undergraduate. “I was speaking for a congresswoman who was up for reelection every two years and managing her communications strategy. So it was fast-paced and sometimes frantic, but I learned a lot.”

With his mettle and savviness sharpened under Ros-Lehtinen, Fernandez would go on to serve as a special assistant to the president in the George W. Bush administration, eventually landing at the University of Miami in 2007 as vice president for government and community relations—a role in which he helped to secure more than $400 million in public funding for the University and led advocacy efforts that resulted in the passage of several landmark pieces of state legislation.

Now, the son of Cuban-born parents is taking his successful work managing external relations in government and expanding it to include other constituents important to UM. With his promotion last week as senior vice president for public affairs and communications, Fernandez has taken aim at elevating UM’s Division of University Communications “from good to great.”

“Over the next 24 months, I want to see our division become, in a way we can verify and quantify, the strongest communications team in the Southeastern United States,” says Fernandez, who will be working closely with Vice President for University Communications Jackie Menendez and will continue in his role as chief of staff to UM President Julio Frenk.

To take the division to the next level, digital content, multimedia storytelling, and learning through analytics will be an increased focus. “We will enhance our ability to tell the great human stories we see every day on our campus, in our hospitals and clinics, and in communities around the world where UM’s teaching and research is making an impact. Whether it’s talented faculty making groundbreaking discoveries or a student who excels in the classroom, in the community, or on the playing field, we will harness new media to share more and better stories of ‘Canes in the world,” says Fernandez, who holds an M.B.A. from UM’s School of Business Administration.

Saying the division needs to be one that is “results oriented,” Fernandez hopes to make greater use of social media and other tools “that weren’t available to communications teams 30 years ago but now help us to spread our content and measure which audiences we reach and how.”

“We can now see how many eyeballs are reading our stories and watching our videos,” he explains. “The news cycle over the last 25 years has changed significantly. You once had to wait for the paper to hit your front door to get the news. Now stories are updated moment to moment. We have to have a communications shop that has that orientation.”

The division Fernandez will lead includes media relations and communications and marketing, and produces print publications such as Miami magazine, as well as electronic publications including the Veritas employee newsletter, and the special online reports on climate change and the Zika virus.

His plan to ramp up the division includes much more than pushing out Tweets and producing more content. “We need to interact with our audience,” says Fernandez, who wrote for the Harvard Crimson as an undergraduate. “From the national media who want access to our experts to alumni who want to share stories of their impact in the world, our communication strategies need to invite people in. And we need to interact with our internal audiences as well. We want to make sure that students are heard and that our incredible schools and colleges help surface stories of our research and teaching in action.”

While pursuing new communications strategies and creating more nimble content across multiple platforms are key ingredients to his plan, Fernandez says the basics—“the blocking and tackling of communications”—still hold true. “Building trust, getting the facts right, producing top-notch content. That will never change,” says Fernandez. “The University of Miami’s story is a story of academic excellence and rising reputation; community connection and rich diversity; spirit and sports; and, as President Frenk says, resilience and renewal. It is a privilege to be charged with telling that story, and together we will do that better than ever before.”

 

 

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