Join The Launch Pad and Jaime Paredes for this workshop on developing your Web presence as a marketing tool. Paredes is an expert in Web development and design, search engine optimization, pay-per-click advertising, e-commerce and databases, and Internet video production and streaming. The workshop will focus on:

• Web design: What every website should and should not have
• Search engine optimization: Easiest ways to get links back to your website
• Pay per click: Set up a campaign and get traffic tomorrow

The event will be held on Saturday, September 18 from 9 a.m. to 12 p.m. at the Toppel Career Center library on the Coral Gables campus. Light refreshments will be served. For directions, click here.

The workshop is free to UM students, alumni, faculty and staff, and Launch Pad members. The cost is $50 for non-members. RSVP to [email protected]. For more information and to register (non-members only), please visit Social Media Training at http://www.socialmediatrainingmiami.com/.